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January 2011

Business Writing

Grab Them By The Jugular – Better Click Rates for Your eNewsletters

It seems that nowadays, everyone who runs a business is sending out a regular e-newsletter or eBlast. But truth be told, how many of them do you actually read? Or turn it around, how many actually read yours? They say a 10% open rate is good. Well, let me show you how to double that! 1. The Subject Heading This is the first thing people see when they check their inbox and this will determine how many people will actually open your email. Here are some “boring” subject headings. “The Latest News from ACME Consulting,” “Weekly Update from the Stonecutters…