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May 2010

Business Writing

Do We Have Chemistry?

They say business is all about relationships. Well it is. And the better your relationships, the better your business. If you’ve ever attended any of my workshops, you’ve no doubt heard me quote Jeffrey Gitomer saying “All things being equal, people want to do business with their friends. All things being NOT equal, people STILL want to do business with their friends.” I’ve said this time and time again in the context of business being all about relationships. But I think I haven’t done enough to emphasize the “friends” part of the quote. You see, one key to a good…